shopify

Building an online ecommerce store can be a dunting task and business owners have one particular question in their mind that is which platform is the best suited for their business. 

The platform that you choose for your store is crucial to your success: And if you choose the right one, it will definitely grow and advance with your business.

There are a number of questions about whether WordPress or Magento or Shopify provide the foremost enterprise platform. If we have to give an answer then it would definitely be Shopify.

The reason we prefer Shopify is because it’s nothing like WordPress or Magento (which are great in their own way), but it contains all the tools for launching; there you wouldn’t have to worry about hosting or buying a domain name.

If put together, we can say that it is one of the beautifully constructed platforms that incorporates numerous features, abundant of themes that are appealing, minimal and modern in feel if that’s what you are looking for.

Shopify is an amazing platform where budding ecommerce businesses can create and manage products and inventories, share promotions even without having development knowledge. In that respect, it is a perfect solution, reinforced with particular pricing plans that cater to all types of enterprise, small to large businesses that bring millions of rupees in sales.

Needless to say, tempt of digital retail has become too good and profitable to resist. You can use Shopify to power your ecommerce store. Here are the reasons why Shopify makes sense for your business and how you can make most out of it.

1. It is easy to set up and use:

The best feature of Shopify is that it offers a quick way to launch your online store without creating a fuss over development and server expenses. Irrespective of not having technical knowledge and expertise, it becomes easy to launch a store - all you need is inventory.

It allows business owners to focus on their growth and sales instead of getting into triviality of website management.

Shopify exemplifies simplified process, however, it does not mean that it is only a basic, bare-bones shopping cart. The users are provided a Manual, numerous guidelines that offer you to make the most of the platform.

The manual is quite extensive, guiding the users through the process of database management, using the discounts, collection and sales, payment and shipping related issues and question related to inventory display.

With all these guidelines and a handful of steps you can get started with your store in only a few minutes.

2. Customizable and visually appealing templates and designs

The one area where Shopify beats all similar platforms is its themes and design templates. With over hundreds of themes, there is no way your store and its attributes would not feature in your design.

There are several paid themes available to choose from which has more features as compared to the free ones. All you need to make an effort on is finding the right theme. Once you have figured the theme that suits the best for your store, you can start customizing its look and feel according to your desire.

Shopify allows you to integrate and upload your own template, so that you can use it for your store. Though, no Shopify theme has Shopify branding. Or you can say that there is no trace of Shopify brand to be found on your site. It is an amazing for a novice, as it won’t affect their search engine ranking and it would also give an impression that you have designed the website yourself.

Theme selection includes categories like clothing, food, electronics, etc. And they seem to update new themes consistently, keeping the appeal and modernity in mind.

3. It is economical and affordable

Most beginners in any industry desire to keep their cost low without even cutting any corners. Comparing to other platforms, your expense goes way too far with Shopify. In order to have a lost cost on a monthly basis, you can do everything in your power to get a fast and attractive website.

Shopify proposes four pricing plans, and the lowest one starts at just $9 per month. Their basic plan starts from $29 and the most expensive plan goes up to $299. You also have an opportunity to avail the 14 day trial before you commit and choose a particular plan.

Unlike others, the plans come with unlimited bandwidth, except for the start plan, you can sell as many products as you want in your store.

4. Shopify has all the tools for Search Engine Optimization

What is the use of having a shop when no gives it a visit. You might have to pull virtual shutters. One of the biggest selling points of Shopify is its strong SEO features that help you site in getting higher rankings in the search results, making it easier for you customers to find you.

Did you ever know that 48% of all ecommerce sales originate with an online search? Hence, it becomes crucial for you to pick a platform that supports durable Search Engine Optimization features and displaying the best and relevant pages to your prospects and existing consumers.

Here, you can have an access to advanced analytics which would tell you who your customers are and where they are coming from so that that you can modify your marketing strategy accordingly.

The coolest thing about this is that despite of being automated setting, you can still set and customize own target keywords, URLs and etc. for each product page. In collaboration with Google, Shopify can occasionally offer you advertising money for an AdWords account, if you still don’t have one.

5. Amazing Marketing tools

Shopify was built for marketing, in the first place for beginners looking to keep their expenses down and spread the word like wildfire.

The basic plan comprises of SEO features and advanced analytics that provide you with information that indicates your inbound marketing efforts like- how your customers find you online.

On the top of integrated SEO features, Shopify also provides some indispensable marketing tools, like custom gift cards, coupon engine, discount codes, social network integration, and store statistics.

And if you are ever in need of more advanced marketing tools you can have a look at their App Store. Shopify developed a discount code coupon generator to help the marketers to promote their products on various social media platforms and boost their sales.

Besides selling options on Facebook, Pinterest and Twitter, the ball is in your court as your marketing efforts are strong as ever. You can also create store through Facebook, the buttons are available in the app store.

Gift cards are exceptionally user-friendly, and you don’t have to reach out to a third party app in order to avail enhanced gift card features. Once you activate your payment plan you can find gift card codes in the checkout area.

refernce

Dear Sir/Madam,

It’s my pleasure to provide this letter of recommendation for Deepika Sharma as she seeks admission in your University for Master program.

As Deepika’s Director at WebChanakya, I’ve worked closely with her over the past one year, sharing the same open office space the majority of the time. She showed exceptional communication skills and consistent. On a personal level, she’s polite, sparkling and well-spoken, such qualities have served her well in his role as a content writer.

In her tenure, Deepika has showed immense working efficiency and competitive knowledge and skills in her chosen field by having successfully researched on the current topics.

Deepika has an understanding of current market trends and instincts for identifying and pursuing leads. She has the combination of creative ideas and communication skills that makes her an amazing content marketing.

She also has a very strong grasp of technology. She has proven herself to be a strong cultural fit here at WebChanakya. She’s always ready to lend a helping hand to her teammates and contributes during brainstorming sessions and meetings between the team and the clients. Deepika is an active member of the WebChanakya team and always come forward to support her colleagues professionally and personally.

Finally, I evaluate Deepika as a brilliant, reliable, devoted person, who is always ready to achieve her goals. I am optimistic, that Deepika would be a tremendous asset to your program and I highly recommend her to you without any reservations. If you have any further questions with regard to her background or qualifications, please feel free to contact me at (+91) 9999999999 or mitul@webchanakya.com with any other questions. Thank you for your time.

Sincerely,
Mitul Dadhania,
CEO, WebChanakya

4 Proven copywriting strategies to advance your content marketing efforts

Are you using the social media channels or so to say the Internet to promote your online store, a business, a brand, or even a blog?

As long as you’re marketing and promoting something, you’re probably have to count on the power of content marketing.

According to reports, more than 100 billion searches are conducted through Google in a period of a month. People look out for all kinds of information and there are chances that they might land up on your website to find their answers.

As might be expected, there is an enormous volume of content available on the web. Winning and influential content is easy to spot over the social media channels, but it is definitely not easy when it comes to creating it.

So, its time you get your focus mode on learn here the four top copywriting strategies that will definitely improve your content marketing efforts.

1. Understand your target’s personality:

It is by now out there that there is no other way a copywriter can engage with the audience for the long term.

It is evident that they have to make incessant efforts to publish a piece of content that is engaging, enticing, relevant, and most of all useful for that particular group of people.

For achieving all this required a solid strategic method.

Firstly, you have to develop a persona for your target audience, which will comprehend the common characteristics of a larger group of people.

Here are the main characteristics that you should take into deliberation:

· Age

· Budget

· Location

· Interests

· Occupation
 

To make things simple and easily accessible for yourself, you can always use a buyer persona template at your disposal.

But the thing here is, how would you exactly acquire information associated with their occupation, interest and other things that you don’t know about your target audience?

· Evaluate blogs, forum conversations and comments and other sources that represents their opinions.

· Give out surveys of questionnaire.

· Take social media and website analytics into consideration.

· Connect with your customers to be familiar with their interests.

Once, you have all the information concerning your audience, you can now start writing for that particular persona that you’ve just developed.

Address and concentrate on them directly and make the content as relevant and useful as possible for that particular person.

By incorporating this strategy in your practice, encourages your audience to develop a connection and relationship with your brand.

2. Learn the art of persuasion

When I say there’s no room for modesty and humility in content marketing, trust me on this.

You will have to get a little aggressive when it comes to put your persuasive attitude out there at one point or another.

Persuasion does not mean convincing your ideal audience to do something that they don’t want. You must not espouse an aggressive seller’s attitude.

Just remember that, nowadays people don’t fall for that. Here’s what you can execute: try and convince them how your products and services are of their use and will definitely make their lives better. Try to make it all just about them.

Below are a few measures that will help with that:

● Provide actionable tips

Online content is valuable only when the readers and your target audience benefit from it.

It should improve and have an impact on their lifestyle, entertain them, extend solutions to their problems, make them aware of things around them, offer them so much of knowledge. The content should put forward something that will change their point of view and perception about things.

● Rank high on search engines

SEO has got a lot to do with persuasion. The higher you rank in search results, the more convincing your content will have an impression.

People tend to trust the resources from the first few pages of Google results.

● Pay attention on the grammar

If you launch a perfect how-to guide with information that your audience has never heard of or doesn’t have knowledge about, but you forget to hone the grammar mistakes, you can surely guess what your readers will notice first !

You will get comments by grammar experts with the speed of light. So, it’s a good idea to outsource the post-writing stages to editing services at your disposal.

This would give you more time to focus on the creative aspects of content creation, publication and promotion.

3. Catch the eye with headlines

First things first, your audience would read the headline of the post.

As a matter of fact, it’s the only thing people see if they want to continue reading an article or blog.

People’s attention span is only extends up to 10 seconds, and unfortunately  it continues to go downwards, all credits to smartphones.

This makes it more important than ever to make the headlines as appealing and as clear as possible.

· Headlines should not be misleading

Headlines must reflect the whole essence of your content.

Say for this post, when you read the headline you expected to know about the copywriting strategies that will improve your content marketing efforts, and that is what we are giving you.

Would you not be disappointed to receive something completely different from what you were offered? So here are the points that you can consider to not disappoint your audience.

· Make use of lists and numbers

Lists draw people to the posts.

When you assure to offer the 5 best clothing trends from the year gone by, people will want to see the selection, so this will make them continue reading the content.

These types of headlines are crystal clear to notify what the audience will get and making it clear for them to know what to expect.

4. AIDA content marketing strategy

This particular strategy is grounded on four significant properties of content marketing: awareness, interest, desire, and action.

Nevertheless, when you have a strong AIDA strategy, you will always know exactly what topics to choose, when is the right time to launch the piece, and what are the ways to get the attention of your audience.

· Awareness

You can build awareness by means of several methods:

Ø Attention-grabbing headlines

Ø Competitions and giveaways

Ø Paid advertising

Ø Social media campaign
 

· Interest

First of all , you have to find out what your audience is interested in. Next, you have to trigger their interest by bestowing them a relevant content they would love to read.

Remember, actual interest is built itself from the headline.

· Desire

To meet the prerequisite of this AIDA model, you would want to rouse the desire of the reader so that he/she can take the action you want.

The only way to accomplish this is through providing content that is of value.

You just don’t sell products; you must explain to them how your products or services will improve their life.

· Action

An effective call-to-action is the last bit of the puzzle. Try and include it in every single content you are about to present. Call-to-action comes in different ways:

Ø Asking your readers to share your content on social media.

Ø Requesting them to share their experience in the comment section.

Ø Encouraging them to make a change in their lives.

In the conclusion, I would like to articulate that you must remember the role of content marketing, that is to create rich, relevant, and actionable content that your audience can take advantage from.

It should be such attractive that they must share it. Remember, sharing is loving and living. Any piece of content that is not share will never attain its end goal.

These 4 copywriting strategies you just read will boost your conversion rate and are sufficient to get your content marketing efforts to the next level.

Though you may not see immediate results, give it time and you’ll see a continuous rise your conversion rate, Now, it’s your turn to take action.