Are you using the social media channels or so to say the Internet to promote your online store, a business, a brand, or even a blog?
As long as you’re marketing and promoting something, you’re probably have to count on the power of content marketing.
According to reports, more than 100 billion searches are conducted through Google in a period of a month. People look out for all kinds of information and there are chances that they might land up on your website to find their answers.
As might be expected, there is an enormous volume of content available on the web. Winning and influential content is easy to spot over the social media channels, but it is definitely not easy when it comes to creating it.
So, its time you get your focus mode on learn here the four top copywriting strategies that will definitely improve your content marketing efforts.
1. Understand your target’s personality:
It is by now out there that there is no other way a copywriter can engage with the audience for the long term.
It is evident that they have to make incessant efforts to publish a piece of content that is engaging, enticing, relevant, and most of all useful for that particular group of people.
For achieving all this required a solid strategic method.
Firstly, you have to develop a persona for your target audience, which will comprehend the common characteristics of a larger group of people.
Here are the main characteristics that you should take into deliberation:
· Age
· Budget
· Location
· Interests
· Occupation
To make things simple and easily accessible for yourself, you can always use a buyer persona template at your disposal.
But the thing here is, how would you exactly acquire information associated with their occupation, interest and other things that you don’t know about your target audience?
· Evaluate blogs, forum conversations and comments and other sources that represents their opinions.
· Give out surveys of questionnaire.
· Take social media and website analytics into consideration.
· Connect with your customers to be familiar with their interests.
Once, you have all the information concerning your audience, you can now start writing for that particular persona that you’ve just developed.
Address and concentrate on them directly and make the content as relevant and useful as possible for that particular person.
By incorporating this strategy in your practice, encourages your audience to develop a connection and relationship with your brand.
2. Learn the art of persuasion
When I say there’s no room for modesty and humility in content marketing, trust me on this.
You will have to get a little aggressive when it comes to put your persuasive attitude out there at one point or another.
Persuasion does not mean convincing your ideal audience to do something that they don’t want. You must not espouse an aggressive seller’s attitude.
Just remember that, nowadays people don’t fall for that. Here’s what you can execute: try and convince them how your products and services are of their use and will definitely make their lives better. Try to make it all just about them.
Below are a few measures that will help with that:
● Provide actionable tips
Online content is valuable only when the readers and your target audience benefit from it.
It should improve and have an impact on their lifestyle, entertain them, extend solutions to their problems, make them aware of things around them, offer them so much of knowledge. The content should put forward something that will change their point of view and perception about things.
● Rank high on search engines
SEO has got a lot to do with persuasion. The higher you rank in search results, the more convincing your content will have an impression.
People tend to trust the resources from the first few pages of Google results.
● Pay attention on the grammar
If you launch a perfect how-to guide with information that your audience has never heard of or doesn’t have knowledge about, but you forget to hone the grammar mistakes, you can surely guess what your readers will notice first !
You will get comments by grammar experts with the speed of light. So, it’s a good idea to outsource the post-writing stages to editing services at your disposal.
This would give you more time to focus on the creative aspects of content creation, publication and promotion.
3. Catch the eye with headlines
First things first, your audience would read the headline of the post.
As a matter of fact, it’s the only thing people see if they want to continue reading an article or blog.
People’s attention span is only extends up to 10 seconds, and unfortunately it continues to go downwards, all credits to smartphones.
This makes it more important than ever to make the headlines as appealing and as clear as possible.
· Headlines should not be misleading
Headlines must reflect the whole essence of your content.
Say for this post, when you read the headline you expected to know about the copywriting strategies that will improve your content marketing efforts, and that is what we are giving you.
Would you not be disappointed to receive something completely different from what you were offered? So here are the points that you can consider to not disappoint your audience.
· Make use of lists and numbers
Lists draw people to the posts.
When you assure to offer the 5 best clothing trends from the year gone by, people will want to see the selection, so this will make them continue reading the content.
These types of headlines are crystal clear to notify what the audience will get and making it clear for them to know what to expect.
4. AIDA content marketing strategy
This particular strategy is grounded on four significant properties of content marketing: awareness, interest, desire, and action.
Nevertheless, when you have a strong AIDA strategy, you will always know exactly what topics to choose, when is the right time to launch the piece, and what are the ways to get the attention of your audience.
· Awareness
You can build awareness by means of several methods:
Ø Attention-grabbing headlines
Ø Competitions and giveaways
Ø Paid advertising
Ø Social media campaign
· Interest
First of all , you have to find out what your audience is interested in. Next, you have to trigger their interest by bestowing them a relevant content they would love to read.
Remember, actual interest is built itself from the headline.
· Desire
To meet the prerequisite of this AIDA model, you would want to rouse the desire of the reader so that he/she can take the action you want.
The only way to accomplish this is through providing content that is of value.
You just don’t sell products; you must explain to them how your products or services will improve their life.
· Action
An effective call-to-action is the last bit of the puzzle. Try and include it in every single content you are about to present. Call-to-action comes in different ways:
Ø Asking your readers to share your content on social media.
Ø Requesting them to share their experience in the comment section.
Ø Encouraging them to make a change in their lives.
In the conclusion, I would like to articulate that you must remember the role of content marketing, that is to create rich, relevant, and actionable content that your audience can take advantage from.
It should be such attractive that they must share it. Remember, sharing is loving and living. Any piece of content that is not share will never attain its end goal.
These 4 copywriting strategies you just read will boost your conversion rate and are sufficient to get your content marketing efforts to the next level.
Though you may not see immediate results, give it time and you’ll see a continuous rise your conversion rate, Now, it’s your turn to take action.
