shopify

Building an online ecommerce store can be a dunting task and business owners have one particular question in their mind that is which platform is the best suited for their business. 

The platform that you choose for your store is crucial to your success: And if you choose the right one, it will definitely grow and advance with your business.

There are a number of questions about whether WordPress or Magento or Shopify provide the foremost enterprise platform. If we have to give an answer then it would definitely be Shopify.

The reason we prefer Shopify is because it’s nothing like WordPress or Magento (which are great in their own way), but it contains all the tools for launching; there you wouldn’t have to worry about hosting or buying a domain name.

If put together, we can say that it is one of the beautifully constructed platforms that incorporates numerous features, abundant of themes that are appealing, minimal and modern in feel if that’s what you are looking for.

Shopify is an amazing platform where budding ecommerce businesses can create and manage products and inventories, share promotions even without having development knowledge. In that respect, it is a perfect solution, reinforced with particular pricing plans that cater to all types of enterprise, small to large businesses that bring millions of rupees in sales.

Needless to say, tempt of digital retail has become too good and profitable to resist. You can use Shopify to power your ecommerce store. Here are the reasons why Shopify makes sense for your business and how you can make most out of it.

1. It is easy to set up and use:

The best feature of Shopify is that it offers a quick way to launch your online store without creating a fuss over development and server expenses. Irrespective of not having technical knowledge and expertise, it becomes easy to launch a store - all you need is inventory.

It allows business owners to focus on their growth and sales instead of getting into triviality of website management.

Shopify exemplifies simplified process, however, it does not mean that it is only a basic, bare-bones shopping cart. The users are provided a Manual, numerous guidelines that offer you to make the most of the platform.

The manual is quite extensive, guiding the users through the process of database management, using the discounts, collection and sales, payment and shipping related issues and question related to inventory display.

With all these guidelines and a handful of steps you can get started with your store in only a few minutes.

2. Customizable and visually appealing templates and designs

The one area where Shopify beats all similar platforms is its themes and design templates. With over hundreds of themes, there is no way your store and its attributes would not feature in your design.

There are several paid themes available to choose from which has more features as compared to the free ones. All you need to make an effort on is finding the right theme. Once you have figured the theme that suits the best for your store, you can start customizing its look and feel according to your desire.

Shopify allows you to integrate and upload your own template, so that you can use it for your store. Though, no Shopify theme has Shopify branding. Or you can say that there is no trace of Shopify brand to be found on your site. It is an amazing for a novice, as it won’t affect their search engine ranking and it would also give an impression that you have designed the website yourself.

Theme selection includes categories like clothing, food, electronics, etc. And they seem to update new themes consistently, keeping the appeal and modernity in mind.

3. It is economical and affordable

Most beginners in any industry desire to keep their cost low without even cutting any corners. Comparing to other platforms, your expense goes way too far with Shopify. In order to have a lost cost on a monthly basis, you can do everything in your power to get a fast and attractive website.

Shopify proposes four pricing plans, and the lowest one starts at just $9 per month. Their basic plan starts from $29 and the most expensive plan goes up to $299. You also have an opportunity to avail the 14 day trial before you commit and choose a particular plan.

Unlike others, the plans come with unlimited bandwidth, except for the start plan, you can sell as many products as you want in your store.

4. Shopify has all the tools for Search Engine Optimization

What is the use of having a shop when no gives it a visit. You might have to pull virtual shutters. One of the biggest selling points of Shopify is its strong SEO features that help you site in getting higher rankings in the search results, making it easier for you customers to find you.

Did you ever know that 48% of all ecommerce sales originate with an online search? Hence, it becomes crucial for you to pick a platform that supports durable Search Engine Optimization features and displaying the best and relevant pages to your prospects and existing consumers.

Here, you can have an access to advanced analytics which would tell you who your customers are and where they are coming from so that that you can modify your marketing strategy accordingly.

The coolest thing about this is that despite of being automated setting, you can still set and customize own target keywords, URLs and etc. for each product page. In collaboration with Google, Shopify can occasionally offer you advertising money for an AdWords account, if you still don’t have one.

5. Amazing Marketing tools

Shopify was built for marketing, in the first place for beginners looking to keep their expenses down and spread the word like wildfire.

The basic plan comprises of SEO features and advanced analytics that provide you with information that indicates your inbound marketing efforts like- how your customers find you online.

On the top of integrated SEO features, Shopify also provides some indispensable marketing tools, like custom gift cards, coupon engine, discount codes, social network integration, and store statistics.

And if you are ever in need of more advanced marketing tools you can have a look at their App Store. Shopify developed a discount code coupon generator to help the marketers to promote their products on various social media platforms and boost their sales.

Besides selling options on Facebook, Pinterest and Twitter, the ball is in your court as your marketing efforts are strong as ever. You can also create store through Facebook, the buttons are available in the app store.

Gift cards are exceptionally user-friendly, and you don’t have to reach out to a third party app in order to avail enhanced gift card features. Once you activate your payment plan you can find gift card codes in the checkout area.